Source: National Real Estate Investor Online
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You not only want to attract investors, but you want to attract the right type of investor.
It has long been said that in order to catch a lot of fish, you need to have a lot of lines in the water—within the broader context of digital marketing and raising funds for real estate projects online, this old cliché undoubtedly remains true and even more so during times of crisis.
However, within this broader context, it is clear that things are still a little bit more complicated. You not only want to attract investors, but you want to attract the right type of investor, namely wealthy individuals who are looking to invest in real estate online. As our experiences have continuously revealed, effectively raising funds through a digital marketing campaign is a very careful balancing ask.
What kind of balancing does this involve?
In addition to pursuing a large quantity of leads, you will need to be pursuing quality leads. In addition to creating content that has a very broad appeal, you will also need to be creating content that is very specifically targeted, focused on your own value proposition, and tailored to circumstances in the broader economy. In addition to bolstering your own website, you will also need to be spreading your influence “off the grid” and getting your name and ideas placed in as many different locations as you conceivably can.
Building your brand “off the lot”
In the good old days, a person who wanted to buy a car would go to a dealership, ask a few questions, and the dealer would likely suggest a car they think could effectively meet their needs (and might be just a bit above their price range). In the digital era, things are entirely different. People don’t walk onto the lot until they already know the make, model, and year of the car they plan on buying. They already know the features they need and a price they think is fair. The selling process has been significantly altered because, frankly, the vast majority of the selling occurs well before the dealer has even had a chance to speak.
Source: National Real Estate Investor Online
Click here for full article