Agent Resources

If a picture is worth a thousand words, then a video is priceless. Thanks to the booming digital age, potential buyers no longer rely on newspaper ads or word of mouth to scout for properties. According to the National Association of REALTORS® on real estate marketing, 93 percent of home buyers use online websites in their search. However, the Internet also presents buyers searching online with hundreds of options at their fingertips. How can you make sure your online listings draw the most attention? Statistics show that real estate listings that include video receive an incredible 403% more inquiries than … Read more

Source: National Real Estate Investor Online Click here for full article You not only want to attract investors, but you want to attract the right type of investor. It has long been said that in order to catch a lot of fish, you need to have a lot of lines in the water—within the broader context of digital marketing and raising funds for real estate projects online, this old cliché undoubtedly remains true and even more so during times of crisis. However, within this broader context, it is clear that things are still a little bit more complicated. You not … Read more

I’m already on Facebook, you might say to yourself. Why do I need to use Instagram too? Instagram is an amazing platform for social media outreach, but an underutilized resource for most real estate marketing. That’s a mistake, given that Instagram has one billion active monthly users and 500 million daily users, and that Instagram posts garner 10 times the engagement as Facebook posts do. As a free and highly visual platform, Instagram is perfect for realtors who want to showcase every aspect of their properties; it’s an online portfolio and a marketing tool all in one. Interested? Here are … Read more

Source: Forbes Link to full article here When real estate agents receive a home listing, they may do a few things: stage and take photos of the home; advertise the listing online; post a sign out front; and perhaps host an open house. When a real estate agent lists a home in the multi-multi-million dollar category — a house that Sotheby’s International Realty agent Arthur Sharif calls a “super-prime property” — the marketing game completely changes. An afternoon open house will no longer do. Everything — from the photography to the text and the introduction of the property to buyers — has to be perfect, Sharif said. … Read more

Source: Forbes Click here for full article Real estate investing is one of the best possible ways to drive personal wealth. If you want to become a millionaire, or even a billionaire, the smartest way to achieve this is through a laser focus on this asset class. Unlike the extremely cyclical nature of the stock market, low-interest-bearing savings accounts and other avenues, real estate is able to provide a uniquely safe investment vehicle that will not only weather market volatility, but that, historically speaking, has significantly increased in value every decade. Let’s discuss further a few of the largest benefits … Read more

Click here for full article COVID-19 and social distancing accelerated our use of technology, ultimately helping to get deals done in uncertain times. Even in the best of times, buying or selling a home can be challenging. That’s particularly true in the wake of COVID-19’s impact on the economy and how we live our daily lives. As homebuyers and sellers grapple with their new reality, technology can help reduce or even eliminate the friction that traditional transactions have faced for decades. These changes may have seemed quick in response to COVID-19. For many agents, they’ll prove to be a competitive … Read more

Download this mobile-friendly infographic here Nervous the pandemic means nobody’s going to be interested in property? Don’t worry, buyers are still out there. In fact, lockdown restrictions and concerns about crowds have caused people stuck at home worldwide to daydream about remote countryside locations, so if your property fits that bill, you could be in luck. However, buyers are understandably anxious about the process of actually viewing properties. Help prove you’re taking their safety (not to mention yours!) seriously, with these eight straightforward steps for showing property during a pandemic. Create Video and Virtual Tours of All Listings   The facts … Read more

Use These 4 Social Channels to Grow Your Business Real estate agents are already fluent in the art of storytelling, whether through well-crafted words, compelling images, or dynamic video. And these tools have only become more important as more client interactions take place online. But choosing where to spend your time online can be a challenge. Which channels are most worth your investment? And how do you stay ahead of the social media curve?. “Social media is an excellent tool for homebuyers,” says Vlad Popach, Founding Member and Broker at Realogics Sotheby’s International Realty. “They’re able to take a glimpse … Read more

The facts don’t lie. Listings with videos gain 140% more views than those without, and virtual tours have skyrocketed to the top of the pack, with over 300% more views than listings without virtual tours. (Does that fact ring a bell? We’re referenced this fact in our recent article “Eight Steps for Successfully Showing Property During a Pandemic” where we give you an easy-to-follow guide and infographic you can download.) Now, let’s talk about making your listing more marketable… Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a … Read more

There has been a surge of renter households in the United States. As a result, the financial shock waves triggered by the coronavirus pandemic will reverberate not just for tenants but the owners of those homes also. Whether you are an unintentional property manager that has enjoyed income from your old primary residence or are depending on your multi-family property portfolio to supply most of your earnings in retirement, here is a summary of the obstacles and opportunities you require to consider.   Financing Challenge – The existing economic recession has actually drawn several comparisons to the most recent recession. … Read more