How Agents Market And Sell Multi-Million Dollar Homes

Source: Forbes Link to full article here When real estate agents receive a home listing, they may do a few things: stage and take photos of the home; advertise the listing online; post a sign out front; and perhaps host an open house. When a real estate agent lists a home in the multi-multi-million dollar category — a house that Sotheby’s International Realty agent Arthur Sharif calls a “super-prime property” — the marketing game completely changes. An afternoon open house will no longer do. Everything — from the photography to the text and the introduction of the property to buyers — has to be perfect, Sharif said. … Read more