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How to Sell Land Online — 7 Steps for Success

Listing property for potential buyers to see has never been easier! With so many online platforms that allow sellers to advertise their property for sale, connecting with buyers is achieved much faster. However, there are still a few tricks to getting an edge over other pieces of property for sale.

If you haven’t yet considered selling land online, now is your chance to see just how much easier an online listing can make the entire land sale process. Once you’re ready to list your land online, there are few specific things to keep in mind that can help the sale be a fast success.

If you’re not sure how to sell land online, take a look at these seven steps for success. With some smart and strategic details, an online listing can help sell your land quicker than you ever thought possible!

1. Create Beautiful Photos that Sell

Without a doubt, the opportunity to show off land by uploading photos to the online platform is a major advantage in today’s property market. Buyers like to browse, and in most cases, photos can catch attention much faster and stronger than a paragraph describing the property.

One of the best ways to take advantage of uploaded photos is to create beautiful images that are capable of selling. This means tidying the area, cutting the grass, planting flowers, and showing off natural features that are present on the property. Consider getting a drone to take photographs from above, as this perspective can really grab a buyer’s attention and create a unique image.

Also, don’t settle for the first round of photos — take a few photoshoots of the property at different times during the day or on days with more or less cloud coverage. It’s amazing how a difference in natural light can emphasize certain features of the property to make it look more attractive.

2. Include Lot Line Dimensions

Buyers love to have clear, defined property dimensions — especially when it comes to land. In addition to providing the precise dimensions of the lot, consider getting an aerial shot or satellite image of the property from above and then mark the lot lines directly on the image.

3. Select an Asking Price Carefully

Overpricing a piece of land can be a huge deterrent that stalls the sale. On the other hand, underpricing the land can cost you money that would otherwise go in your pocket. 

Take your time and research the history of similar land sales in your area. Also, consider the specific potential of your piece of property. Is it next to a busy commercial district that has developers desperately scrambling for parking? If so, you may want to set a higher asking price. Always consider who may be interested in the land and how much they would be willing to pay.

4. Choose a Real Estate Platform Specific for Land Sales

Another great piece of advice is to showcase your land directly to the target audience. In other words, find an online platform that specializes in sales of open land and empty lots. Prioritizing your advertising efforts in this way can help you cut through buyers who aren’t interested in land alone and focus on showing your property to those who are.

5. Use Keywords In Your Listing 

Many online real estate platforms allow shoppers to search for properties by specific keywords. The platform will then filter out the properties that don’t apply and show a shortlist of properties that match. For example, one buyer may be looking for a piece of land with “privacy” or a “pond.” When creating your listing, put yourself in the mind of a buyer and then be sure to include all those specific features that they may search for.

Not sure what to include? Consider some of these popular keywords, and consider including them if they apply to your piece of land: mountain view, park, close to town, open land, fresh air, hills, garden, fenced, shade, mature trees, private, etc.

6. Offer a Walk-Through

Though there may not be a home present on the property to have an Open House, it’s still beneficial to offer a walking tour of the land to potential buyers. People love to get a feel for a property first-hand, so give them a chance to experience the property for themselves.

Because there may not be as many talking points on the tour of an open piece of land (after all, there’s no kitchen cabinets or sink fixtures to inspect), be prepared with a few points of interest. For example, point out any perennial plants that are sure to come back next season, or highlight the great things about the neighborhood.

7. Highlight the Potential, Not Just the Land

Finally, always emphasize the potential of the land, not just the vacant property itself. This approach requires a good understanding of what potential buyers are looking for. If you think they’ll be building a home on the property, consider emphasizing how great the neighbors are, the local schools, or the potential for a backyard garden. On the other hand, if you’re selling a remote piece of land in a rural area, consider how the land may benefit individuals interested in hunting, farming, birding, or relaxing in a private place that’s off the grid.

That’s the beauty of selling land online — it allows you to highlight the property’s unique features along with the potential for buyers to make it their own. List your land on Land.US today for a faster, more targeted sale.